Description The Science of Selling by Francis Alapatt is a mandatory training course for salespersons with every chapter aiming to impart certain specific learning onjectives, and the structureand flow of the whole book is intended to answer the question “How can I improve my selling skills”. Not just certain skills, but a whole gamut of them. To read The Science of Selling is to experience selling from a salesperson’s point of view. It helps you understand the process, its elements, the complexities, the skills, the wellsprings and the techniques involved. It helps you see Selling as an important social process that contributes substantially to National development and confers upon its practitioners a dignity and pride that has very often eluded them.
