Marketing Management (Question And Answer) BBA 3rd Sem By – P. Jain As Per Dr. B.R. Ambedkar University, Agra Syllabus
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Description Marketing Management (Question And Answer) BBA 3rd Sem By – P. Jain As Per Dr. B.R. Ambedkar University, Agra Syllabus ISBN : 978-81-991793-0-1 CONTENTS Chapters 1. Overview of Marketing UNIT I [Meaning of Market, Nature, Elements, Objectives, Importance and Functions] 2. Marketing Mix [Concept, Elements, Dynamics, Marketing Process] 3. Introduction to Strategic Marketing [Concept, Importance & Process] UNIT II 4. Marketing Management and Departments 5. Consumer Buying Behaviour and Consumer Decision-Making 6. Market Segmentation and Target Market UNIT III 7. Product [Concept, Product Line, Product Mix, Product Life Cycle and Product Positioning] 8. Concept of Branding & Packaging 9. Price [Concept, Types, Importance, Objectives, Factors and Influencing Pricing] 10. Promotion [Concept, Determinants and Importance] 11. Marketing Channels [Types and Factors affecting Choice of Distribution Channel] UNIT IV 12. Emerging Trends in Marketing [Social Marketing, Green Marketing, International Marketing, Global and Rural Marketing] ● Unsolved Papers
