Description Business Economics – , By – Dr. S. Sachdeva, ISBN Code – 978-93-87601-35-2 For B.Com (Pass and Honors’), B.B.A.,M.Com., (Economics), M.B.A. and other Professional Examinations. ( According to the U.G.C.Syllabus as Prescribed). The discipline of Business Economics deals with aspects of economics and tools of analysis, which are employed by business enterprises for decision-making. The book is intended to meet the needs of students preparing for the paper on Managerial Economics, Micro Economics, Business Economics and a few concepts on Macro Economics. It will also prove useful to the candidates for the various professionals and competitive examinations. Some salient features of the book are as follows: (a) Language is simple lucid. (b) The subject matter has been compiled topic wise and special attention has been given for its gradation. (c ) The charts, figures and illustrations have been given wherever necessary. (d) The cases, have been given in large number. CONTENTS : Chapters Introduction to Economics Managerial Economics-An Overview Decision-Making and Fundamental Concept Utility and Marginal Analysis Law of Diminishing Marginal Utility Law of Equi-Marginal Utility Indifference Curve Analysis Consumer’s Surplus Demand and Law of Demand Elasticity of Demand Demand Forecasting Supply Analysis Production Function Cost Concept and Analysis Market and Market Structure Perfect Competition Price Output Under Monopoly Price Output Under Monopolistic Competition Oligopoly and Duopoly Price Discrimination Pricing Strategies National Income Business Cycles or Trade Cycles Inflation, Deflation, Reflation and Stagflation Equilibrium Price Revenue Concept and Analysis Profit Concepts and Theory of Profit Profit Policy and Profit Forecasting Case Studies
