International Marketing Management – By – R.Sharma (According to The U.G.C.- C.B.C.S. Syllabus as Prescribed)
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Description International Marketing Management – By – R.Sharma ISBN : 978-93-88297-83-7 CONTENTS Export Management Introduction to International Marketing International Economic Institutions Balance of Payments Recent Trends in India’s Foreign Trade Institutional Infrastructure to Promote Indian Exports State Trading in India India’s Export Policy Identifying Foreign Markets and Product Planning Product Planning for Export Export Assistance: Pre-Shipment and Post-Shipment Export Pricing Entry to Overseas Markets Channels of Distribution and Distribution Logistics Product Promotion in Foreign Markets Export Market Research Export Marketing Planning Export Finance Risks in International Marketing Project and Consultancy Exports New Techniques in International Marketing Export Documentation and Procedure Globalisation Objective Questions and Answers
