A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

Contemporary public relations practice has developed\n\nover the last several decades from the weak third sister\n\nin marketing, advertising, and public relations mix to a\n\nfull player. To help you keep up to speed with the exciting\n\nchanges and developments of publications, this book has\n\nbeen updated to provide you with the necessary understanding\n\nof the problems and promises of public relations\n\nresearch, measurement, and evaluation.\n\nAs a public relations professional, this book will guide\n\nyou through the effective use of methods, measures, and\n\nevaluation in providing grounded evidence of the success\n\n(or failure) of public relations campaigns. This second edition\n\ntakes a best practices approach-one that focuses on\n\nchoosing the appropriate method and rigorously applying\n\nthat method to collect the data that best answers the\n\nobjectives of the research. It also presents an approach to\n\npublic relations that emphasizes the profession’s impact\n\non the client’s return on investment in the public relations\n\nfunction.\n Reviews There are no reviews yet. Be the first to review “A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition” Cancel replyYour email address will not be published. Required fields are marked *Your rating * Rate… Perfect Good Average Not that bad Very poor Your review *Name * Email * Save my name, email, and website in this browser for the next time I comment.